In the business of marketing products online, we all want our site to be the most visited which can only happen when our websites are ranked the highest. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The SEO agencies also need to use tools to help improve their services to the companies where they need to have software that can track the position of the site or websites in the standard search engines and hence work on improving the rank of a site.
There are different ways which one can use to determine the rank of a particular website where one can search the site manually and scroll down to find the rank of a client’s website. The manual search may be tedious especially of a website is ranked very low. By the use of Google Rank API one can easily track the rank of a website where they need to insert data by use of their applications and extract the customer’s data which they send to companies to use in improving their sites.
SEO data is vital as SEO companies rely on it to assess the effectiveness of their marketing campaigns effectiveness. Companies also need the SEO data to monitor the rank of their products when compared to competitors’ products. In general, any website owner are interested in comparing their sites with the common sites by viewing their ranking in the different search engines commonly used.
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An API is developed by a third party where a person can enter a certain parameter using an application or website, and the API will provide the data. When one is interested in finding out the rank of a website they only need to enter the keyword on the particular website into the API and Google ranking API will return the ranking of such a keyword. There are several APIs that are useful to SEO agencies as they work to track the rank of a company’s website.
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Rank tracking APIs are used to reveal the ranking of a particular site when compared to other similar websites. SERP APIs are useful when one wants to identify top results of a keyword search in a search engine. Keyword data API is an easier way of getting statistics about a certain keyword. One can use competitor API to review the data about a competitor’s website such as the traffic and time spent by clients on the site. Any SEO agency which wants to improve their productivity hence need to use APIs.